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Punters - How Paddy Power Bet Billions and Changed Gambling Forever (Paperback)
Loot Price: R472
Discovery Miles 4 720
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Punters - How Paddy Power Bet Billions and Changed Gambling Forever (Paperback)
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Loot Price R472
Discovery Miles 4 720
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From cheeky high-street bookmaker to billion-dollar business: the
incredible story behind Paddy Power's unstoppable rise. Flutter
Entertainment, the parent company of Paddy Power, is the largest
gambling business in the world. The evidence of that success is
visible everywhere, from shop fronts and bus shelters to sporting
arenas and smartphone screens. The company's rise to this point has
been rapid, but like any gambler worth their salt, Paddy Power has
always succeeded in finding an edge. At the outset those
innovations were modest, like offering odds on television shows and
giving punters money back on losing bets, but as the company's
ambition grew, so too did its determination to stay one step ahead
of the competition, whatever the cost... Impeccably researched and
informed by dozens of insider interviews, Punters is the incredible
story of how an unlikely band of misfits and visionaries bet on the
future of the gambling industry and won big. But it's also the
story of how that victory may have come at an extraordinary cost -
to their customers and society at large.
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