Global Business Management - A Cross-Cultural Perspective (Hardcover, New Ed)

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Series:	Innovative Business Textbooks
Release date:	September 2007
First published:	2007
Authors:	Abel Adekola • Bruno S Sergi
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	327
Edition:	New Ed
ISBN-13:	978-0-7546-7112-1
Categories:	Books > Business & Economics > Business & management > International business Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	0-7546-7112-7
Barcode:	9780754671121

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