Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Marketing Modernity - Italian Advertising from Fascism to Postmodernity (Hardcover) Loot Price: R4,159
Discovery Miles 41 590
Repayment Terms: R390 pm x 12*
Add to cart
Marketing Modernity - Italian Advertising from Fascism to Postmodernity (Hardcover): Adam Arvidsson

Marketing Modernity - Italian Advertising from Fascism to Postmodernity (Hardcover)

Adam Arvidsson

 (sign in to rate)
Loot Price R4,159 Discovery Miles 41 590 | Repayment Terms: R390 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days


In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

eBook available with sample pages: 0203417534

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2003
First published: 2003
Authors: Adam Arvidsson
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-0-415-27044-1
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Humanities > History > European history > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Humanities > History > World history > From 1900 > General
Books > History > European history > General
Books > History > World history > From 1900 > General
LSN: 0-415-27044-8
Barcode: 9780415270441

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R400 R320 Discovery Miles 3 200
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R575 Discovery Miles 5 750
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R573 Discovery Miles 5 730
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,027 Discovery Miles 10 270
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R498 Discovery Miles 4 980
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R692 Discovery Miles 6 920

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners