ESPN and the Changing Sports Media Landscape considers the ways the
network is reinventing itself as it enters its fifth decade. In
their previous book, The ESPN Effect (2015), the editors made the
observation that ESPN was a pervasive branded-content provider
across multiple media platforms, delivering programs and
information 24 hours a day, 365 days a year, to influence how
sports fans think and feel about the people who play and control
these games. ESPN and the Changing Sports Media Landscape asks
whether that will hold true in the 2020s and beyond. The past
decade has seen momentous changes in the sports media landscape,
among them the massive proliferation of mobile platforms as a major
source of sports content, astronomical growth in fantasy sport and
esport industries, and the increasing entanglement of sports media
in contentious sociopolitical debates. The contributors to this
book analyze how ESPN has navigated the shifting playing field and
speculate on what the next decade might bring for ESPN and the
global sports media industry.
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