Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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Fashionable Art (Hardcover)
Loot Price: R3,794
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Fashionable Art (Hardcover)
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Nominated for the 2016 Art in Literature: Mary Lynn Kotz Award,
Library of Virginia Owing to digitization, globalization and mass
culture, what is deemed 'desirable' and 'of the moment' in art has
increasingly followed the patterns of fashion. While in the past
artistic styles were always inflected with signs of their
modernity, today biennales and art markets are defined by the next
big thing, the next sensation, the next new idea. But how do
opinions of what is 'good', 'progressive' and 'cutting edge' guide
styles? What is it that makes works of art fashionable and
commercial? Fashionable Art critically explores the relationships
between art, commerce, taste and cultural value. Each chapter
covers a major style or movement, from Chinese and Aboriginal art,
Cubism and Pop Art to alternative identity and outsider art,
exploring how contemporary art has been shaped since the 1970s.
Drawing upon a variety of theoretical frameworks, from Adorno and
Bourdieu to Simmel and Zizek, expert visual cultural scholars Geczy
and Millner engage with both historical and contemporary debates on
this lively topic. Taking a complex view of the meaning of fashion
as it relates to art, while also offering critiques of 'art as
fashion', Fashionable Art is an original, key text that will be
essential reading for students and scholars of art history, fashion
studies and material culture.
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