The Handbook of European Intellectual Property Management - Developing, Managing and Protecting Your Company's Intellectual Property (Hardcover, 2nd Revised edition)

When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office, "The Handbook of European Intellectual Property" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	July 2009
First published:	August 2009
Authors:	Adam Jolly • Jeremy Philpott
Dimensions:	216 x 173 x 48mm (L x W x T)
Format:	Hardcover
Pages:	480
Edition:	2nd Revised edition
ISBN-13:	978-0-7494-5591-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Law > European Union (EU) law > EU private, property, family law > EU personal property law > EU intellectual property, copyright & patents law Promotions
LSN:	0-7494-5591-8
Barcode:	9780749455910

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