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Books > Business & Economics > Business & management
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Viral Loop (Paperback)
Loot Price: R331
Discovery Miles 3 310
You Save: R36
(10%)
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Viral Loop (Paperback)
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List price R367
Loot Price R331
Discovery Miles 3 310
You Save R36 (10%)
Expected to ship within 9 - 17 working days
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You read a book, you recommend it to a friend. That friend tells
another friend. And another... until the book becomes this year's
word-of-mouth sensation. This is the first to analyze the power of
the 'pass-it-on' phenomenon, introducing us to the architects of
the mightily efficient, money-spinning model known as the Viral
Loop - the secret behind some of the most successful businesses in
recent history. Outfits such as Google, eBay, Flickr and Facebook
all employ the model at their core; all have seen their stock
valuations skyrocket within years of forming. The genius lies in
the model's reliance on replication: what's the point of using
Facebook if none of your friends can see your profile, or using
Flickr if you can't share your photos? Where's the joy in posting a
video on YouTube if no one watches it? In creating a viral product
that people want, need and desire, growth can, and will, take care
of itself. Find out why the Loop will catch us all up, sooner
rather than later...
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