Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Wine and Conversation (Hardcover, 2nd Revised edition)
Loot Price: R4,039
Discovery Miles 40 390
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Wine and Conversation (Hardcover, 2nd Revised edition)
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The vocabulary of wine is large and exceptionally vibrant -- from
straight-forward descriptive words like "sweet" and "fragrant,"
colorful metaphors like "ostentatious" and "brash," to the more
technical lexicon of biochemistry. The world of wine vocabulary is
growing alongside the current popularity of wine itself,
particularly as new words are employed by professional wine
writers, who not only want to write interesting prose, but avoid
repetition and cliche. The question is, what do these words mean?
Can they actually reflect the objective characteristics of wine,
and can two drinkers really use and understand these words in the
same way?
In this second edition of Wine and Conversation, linguist Adrienne
Lehrer explores whether or not wine drinkers (both novices and
experts) can in fact understand wine words in the same way. Her
conclusion, based on experimental results, is no. Even though
experts do somewhat better than novices in some experiments, they
tend to do well only on wines on which they are carefully trained
and/or with which they are very familiar. Does this mean that the
elaborate language we use to describe wine is essentially a
charade? Lehrer shows that although scientific wine writing
requires a precise and shared use of language, drinking wine and
talking about it in casual, informal setting with friends is
different, and the conversational goals include social bonding as
well as communicating information about the wine. Lehrer also shows
how language innovation and language play, clearly seen in the
names of new wines and wineries, as well as wine descriptors, is
yet another influence on the burgeoning and sometimes whimsical
world of wine vocabulary.
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