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Books > Professional & Technical > Energy technology & engineering > Alternative & renewable energy sources & technology
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Greener Products - The Making and Marketing of Sustainable Brands, Second Edition (Hardcover, 2nd Revised edition)
Loot Price: R4,437
Discovery Miles 44 370
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Greener Products - The Making and Marketing of Sustainable Brands, Second Edition (Hardcover, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Written by a renowned sustainability expert, Greener Products: The
Making and Marketing of Sustainable Brands, Second Edition makes
the case for why the people and the planet need products to be made
in a different, more sustainable way. The growth of the global
middle class, with an additional 3 billion people expected to enter
the consumer market by 2030, is putting an unprecedented demand on
resources and straining the global supply of raw materials, fossil
fuels, food and water. This book provides insights on how to raise
the bar on product development and investigates the best practices
for making and marketing sustainable brands. Over 40 case studies
are analyzed in this book and summarized for the reader to easily
see what it is that makes leading companies successful. Analysis on
marketing campaigns and greener product development range from
leading companies like Apple, Nike, Samsung Electronics, BASF, GE,
Johnson & Johnson, Unilever, and Method. New updated content in
this second edition includes: New developments like the United
Nations Sustainable Development Goals with concepts of biomimicry,
circular economy, emerging issues management, and eco-innovation.
Novel tools and examples for bringing sustainable products to
market. New chapter dedicated to natural capital. Analysis of
current green marketing methods and market trends. Best practices
for making and marketing sustainable brands. For more information,
visit the author's book website at www.greenerproducts.biz.
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