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Marketing the Sports Organisation - Building Networks and Relationships (Hardcover)
Loot Price: R5,300
Discovery Miles 53 000
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Marketing the Sports Organisation - Building Networks and Relationships (Hardcover)
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Marketing and the world of sport overlap in two main ways: in the
marketing of sports related products and services, and in the use
of sports events to market a broader range of products and
services. Marketing the Sports Organisation introduces the most
effective marketing methods and tools available to sports
organizations, and offers practical, step-by-step advice for sports
organizations in the use of relationship marketing techniques.
Comprehensive and innovative in its approach, the book includes: a
practical framework for implementing relationship marketing
throughout the product and service range an in-depth examination of
tools and methods that increase the value of the product for the
consumer a genuinely international approach, applicable in all
countries detailed international case studies from the world of
sport. Offering a thorough introduction to first principles in
sports marketing, and focused throughout on best practice, this
book is essential reading for all students of sport and business
marketing, and for all professionals seeking to improve their
sports marketing activity, in both commercial and non-profit
contexts.
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