An extremely timely contribution to the business and economic
literature, this is a comprehensive study of the principal issues
surrounding the negotiation and operation of joint ventures in the
Soviet Union. The contributors include both Soviet and Western
trade experts and economists, making this the most complete and
balanced treatment of the subject available to date. Their aim is
to combine a strong theoretical base with practical analysis of the
problems that Soviet and Western business people have encountered
in the Soviet economic environment. To that end, the study
maintains a historical perspective but places primary emphasis on
presenting realistic visions of present and future policy
directions in this area.
Divided into five parts, the volume begins by focusing on the
motivations for Western businesses to invest in the Soviet Union
and the steps that Soviet officials and managers can take to help
satisfy and strengthen these motivations. Part II examines the
lessons that can be drawn from joint venture experiences in Eastern
Europe and China. In the third section, Soviet and Western
contributors explore the painful process of economic reform in the
Soviet Union and its implications for Western trade and investment.
Specific attention is given to the legal framework within which
Western firms would be required to operate. The contributors next
examine the practical problems encountered by joint ventures in the
Soviet Union, drawing upon both the latest data from Soviet central
government and their own extensive questionnaire mailing. Finally,
the authors provide recommendations on how the Western and Soviet
governments and business communities can structure their approaches
to optimize the chances for successful joint ventures. Students of
international business as well as executives and managers involved
in planning joint ventures in the USSR will find this book an
indispensable resource.
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