Going beyond the why and what of purpose-led business, this book
sets out an innovative business model of how to lead and operate a
company to deliver its purpose. Western capitalism is in crisis due
to the growing disconnect between business and society, and there
are growing calls for a shift from the primacy of shareholder value
to the primacy of purpose. But there is a paucity of codified best
practice for how CEOs should go about making this shift. Enter Alan
Barlow: a CEO practitioner who demonstrates with analytical rigor
and evidence-based argument a business model for how CEOs can
actually deliver a purpose-defined company that yields both bigger
benefits for society and bigger profits for the business. Current
and aspiring business leaders and executives will benefit from not
only this new business model but also a fully documented route map
for monitoring and reviewing successful impact, and highly focused
non-financial and financial metrics for benchmarking. Completing
the loop for 'company purpose' means that business can become a
force for good for society.
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