The British consumer Co-operative movement pioneered the use of
film for industrial and propaganda purposes. A powerful association
of working-class consumers, the movement embraced the potential of
cinema and used it to help articulate an ideology expounding the
ideals of mutuality, equality, and democracy, and seeking to
transform a capitalist society founded on individualism and
selfish-help into the Co-operative Commonwealth. This book provides
an extensive, detailed catalogue of more than 300 films relating to
the movement. Technical details, credits, a synopsis, and
historical and critical evaluations are given for each title.
Numerous films, previously unknown or believed to be lost, have
been traced.
The catalogue is prefaced by a substantial introductory essay
which provides a contextual framework for a consideration of the
movement and its use of film. The book is supplemented by a
selection of articles, publications, and reports which appeared in
the movement's contemporary press, and which reveal the genuine
concern to use cinema to assist in the task of making Co-operators.
This catalogue will be invaluable to students of social, labor, and
business history and to film and media historians who wish to
broaden their knowledge of non-commercial film. It also serves as a
guide for contemporary filmmakers and television researchers to
this extensive collection of archive film.
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