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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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How to Plan Advertising (Paperback, 2nd edition) Loot Price: R1,622
Discovery Miles 16 220
Repayment Terms: R152 pm x 12*
You Save: R165 (9%)
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How to Plan Advertising (Paperback, 2nd edition): Alan Cooper

How to Plan Advertising (Paperback, 2nd edition)

Alan Cooper

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List price R1,787 Loot Price R1,622 Discovery Miles 16 220 | Repayment Terms: R152 pm x 12* You Save R165 (9%)

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: May 2001
First published: 2001
Authors: Alan Cooper
Dimensions: 238 x 167 x 10mm (L x W x T)
Format: Paperback
Pages: 224
Edition: 2nd edition
ISBN-13: 978-0-8264-5740-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-8264-5740-1
Barcode: 9780826457400

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