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Managing Services (Paperback)
Loot Price: R1,597
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Managing Services (Paperback)
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The rapid increase in global services during the last few decades
is without doubt one of the most challenging social, cultural,
political, and especially economic, forces of our time. Services
have supplanted agriculture, manufacturing and resources, as the
primary source of international competitive advantage in many
countries, providing wealth, employment, and almost unlimited
future opportunities for growth, whether in traditional or more
innovative forms. This book explores the strategic management of
services through an Integrated Services Management Model which
links operational, marketing, financial and human resource
management functions, within a broad and diverse collection of
international, regional, and local service contexts. It contains
numerous case examples, student projects and exercises, designed to
illustrate common problems and innovative approaches, with a
particular focus on the Asia Pacific and Australasian regions.
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