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Book Matters - The Changing Nature of Literacy (Hardcover)
Loot Price: R4,575
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Book Matters - The Changing Nature of Literacy (Hardcover)
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Scholars have been puzzling over the "future of the book" since
Marshall McLuhan's famous maxim "the medium is the message" in the
early 1950s. McLuhan famously argued that electronic media was
creating a global village in which books would become obsolete.
Such views were ahead of their time, but today they are all too
relevant as declining sales, even among classic texts, have become
a serious matter in academic publishing. Does anyone still read
long and complex works, either from the past or the present? Is the
role of a professional reader and reviewer of manuscripts still
relevant? Book Matters closely analyses these questions and others.
Alan Sica surmises that the concentration span required for
studying and discussing complex texts has slipped away, as
undergraduate classes are becoming inundated by shorter,
easier-to-teach scholarly and literary works. He considers such
matters in part from the point of view of a former editor of
scholarly journals. In an engaging style, he gives readers succinct
analyses of books and ideas that once held the interest of millions
of discerning readers, such as Simone de Beavoir's Second Sex and
the works of David Graham Phillips and C. Wright Mills, among
others. Book Matters is not a nostalgic cry for lost ideas, but
instead a stark reminder of just how aware and analytically
illuminating certain scholars were prior to the Internet, and how
endangered the book is in this era of pixelated communication.
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