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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Sport and the Transformation of Modern Europe - States, media and markets 1950-2010 (Paperback)
Loot Price: R993
Discovery Miles 9 930
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Sport and the Transformation of Modern Europe - States, media and markets 1950-2010 (Paperback)
Series: CRESC
Expected to ship within 12 - 17 working days
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In the modern era, sport has been an important agent, and symptom,
of the political, cultural and commercial pressures for convergence
and globalization. In this fascinating, inter-disciplinary study,
leading international scholars explore the making of modern sport
in Europe, illuminating sport and its cultural and economic impacts
in the context of the supra-state formations and global markets
that have re-shaped national and trans-national cultures in the
later twentieth century. The book focuses on the emergence and
expansion of media markets, high-performance sport's transformation
by, and effects upon, Cold War dynamics and relations, and the
implications of the Treaty of Rome for an emerging European
identity in sport as in other areas (for example, the influence of
soccer's governing body in Europe, UEFA, and its club and
international competitions). It traces the connections between the
forces of ideological division, economic growth, leisure
consumption, European integration and the development of European
sport, and examines the role of sport in the changing relationship
between Europe and the US. Illuminating a key moment in global
cultural history, this book is important reading for any student or
scholar working in international studies, modern history or sport.
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