The 31 Practices - Release the power of your organisation's values every day (Paperback, 2nd New edition)

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time, research shows that 70% of customers' brand perception is determined by their experience with the company's employees. Moreover, 41% of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience, and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world and has been responsible for significantly enhancing customer satisfaction and loyalty.

General

Imprint:	LID Publishing
Country of origin:	United Kingdom
Release date:	October 2018
Authors:	Alan Williams • Alison Whybrow
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Paperback
Pages:	336
Edition:	2nd New edition
ISBN-13:	978-1-912555-01-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
LSN:	1-912555-01-8
Barcode:	9781912555017

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