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Business to Business Marketing Management - A Global Perspective (Paperback, 4th edition) Loot Price: R1,958
Discovery Miles 19 580
Repayment Terms: R183 pm x 12*
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Business to Business Marketing Management - A Global Perspective (Paperback, 4th edition): Alan Zimmerman, Jim Blythe

Business to Business Marketing Management - A Global Perspective (Paperback, 4th edition)

Alan Zimmerman, Jim Blythe

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Loot Price R1,958 Discovery Miles 19 580 | Repayment Terms: R183 pm x 12*

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* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and organizations, which bring the in-depth theory to life * The new edition features new and updated case studies, new coverage of non-profit and government marketing, online marketing, ethics and corporate social responsibility * The text itself is structured around pedagogy designed to facilitate learning, including chapter review questions, case studies with follow-up questions, and a rich collection of diagrams and figures * Supplemented by extensive online resources

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2021
First published: 2022
Authors: Alan Zimmerman • Jim Blythe
Dimensions: 246 x 174 x 28mm (L x W x T)
Format: Paperback
Pages: 520
Edition: 4th edition
ISBN-13: 978-0-367-75794-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-367-75794-X
Barcode: 9780367757946

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