* Unlike the competing texts, this takes a truly global
perspective, full of real-life case studies from a broad range of
regions and organizations, which bring the in-depth theory to life
* The new edition features new and updated case studies, new
coverage of non-profit and government marketing, online marketing,
ethics and corporate social responsibility * The text itself is
structured around pedagogy designed to facilitate learning,
including chapter review questions, case studies with follow-up
questions, and a rich collection of diagrams and figures *
Supplemented by extensive online resources
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
