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Food Design in Italy - Product Development and Communication (Paperback)
Loot Price: R775
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Food Design in Italy - Product Development and Communication (Paperback)
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This fascinating book delves into the innovative and visually
stimulating world of top Italian foods. As the renowned designer
Ettore Sottsass once said, Eating necessarily involves a creative
process. In this sense it lies within the realm of the design
profession. Eighty well-known Italian food products from the
nineteenth century to the present day have been chosen and placed
in broad historical contexts. The book tells the story of all the
design phases of each item from the initial conception of the idea
to its shape, packaging, communication, and advertising. A range of
visuals, including original projects drawings, posters, and
magazine and television advertisements accompany informative text
discussing the role of each brand and its impact on consumers
personal habits. Featuring a broad selection of products, such as
as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio
tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this
book is perfect for advertising professionals, graphic designers,
brand managers, product designers, and anyone with an interest in
Italian food and design.
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