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The Airline Industry - Challenges in the 21st Century (Hardcover, 2009 ed.)
Loot Price: R4,174
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The Airline Industry - Challenges in the 21st Century (Hardcover, 2009 ed.)
Series: Contributions to Economics
Expected to ship within 12 - 17 working days
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The debate on the future of the aviation sector and the viability
of its traditional business practices is the core of this book. The
liberalization of the EU market in the 1990s has radically modi?ed
the competitive environment and the nature of airline competition.
Furthermore, the new millennium began with terrorist attacks,
epidemics, trade globalization, and the rise of oil prices, all of
which combined to push the industry into a "perfect storm." Airline
industry pro?tability has been an elusive goal for several decades
and the recent events has only accentuated existing weaknesses. The
main concern of ind- try observers is whether the airline business
model, successful during the 1980s and 1990s, is now sustainable in
a market crowded by low-cost carriers. The airlines that will
respond rapidly and determinedly to increase pressure to
restructure, conso- date and segment the industry will achieve
competitive advantages. In this context, the present study aims to
model the new conduct of the 'legacy' carriers in a new liberalized
European market in terms of network and pricing competition with l-
cost carriers and competitive reaction to the global economic
crises.
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