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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Corporate Transformation (Paperback, Softcover reprint of the original 1st ed. 1997)
Loot Price: R3,769
Discovery Miles 37 690
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Corporate Transformation (Paperback, Softcover reprint of the original 1st ed. 1997)
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by Professor Alessandro Sinatra xi There are two categories which
divide academic writing. The first category is made up of those
which gather and systemize a developed thought, while the second is
made up of those which detail a learning process which is presently
occurring. This book belongs to the second category. It is intended
to offer evidence of a still continuing research process which
began three years ago. This reseach, undertaken simultaneously in
Europe, the United States and Japan, has provided interesting
evidence as to the conditions which must be present within a
company in order to ensure continuous change. The object of our
research has been to galvanize academics and managers into a debate
which is especially relevant today: that of the ability of a
company to anticipate or respond to changes which are occurring in
its environment. Today more than ever, the ability to change
culture and organizational structure are conditions which ensure a
company's success, or more often, permit its survival. This book
offers ten case studies about ten different large international
firms, and about how they approached the problem of strategic
change. In addition, there are ten articles which analyze the
empirical evidence presented in the cases, and which try to provide
and develop a general framework which can be used in a variety of
situations. The cases represent an empirical base of reference. For
the manager, they can serve as a source of benchmarking with the
present situation of herlhis company.
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