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Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Hardcover) Loot Price: R4,706
Discovery Miles 47 060
Repayment Terms: R441 pm x 12*
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Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Hardcover): Alex Connock

Media Management and Artificial Intelligence - Understanding Media Business Models in the Digital Age (Hardcover)

Alex Connock

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Loot Price R4,706 Discovery Miles 47 060 | Repayment Terms: R441 pm x 12*

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* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. * Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. * Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: November 2022
First published: 2023
Authors: Alex Connock
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 336
ISBN-13: 978-1-03-210095-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 1-03-210095-8
Barcode: 9781032100951

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