New Frontiers of the Automobile Industry - Exploring Geographies, Technology, and Institutional Challenges (Paperback, 1st ed. 2020)

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies of Internationalization in Emerging Markets
Release date:	2021
First published:	2020
Editors:	Alex Covarrubias V. • Sigfrido M. Ramirez Perez
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	504
Edition:	1st ed. 2020
ISBN-13:	978-3-03-018883-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Promotions
LSN:	3-03-018883-3
Barcode:	9783030188832

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