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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Strategic Digital Transformation - A Results-Driven Approach (Hardcover)
Loot Price: R3,674
Discovery Miles 36 740
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Strategic Digital Transformation - A Results-Driven Approach (Hardcover)
Series: Business and Digital Transformation
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Emerging technologies are having a profound impact upon business as
individuals and organisations increasingly embrace the benefits of
the 'always on' attitude that digital technologies produce. The use
of the web, apps, cloud storage, GPS and Internet-connected devices
has transformed the way we live, learn, play and interact - yet how
a business can fully benefit from this transformation is not always
clear. In response, this book enables students and business leaders
to take a strategic and sustainable approach to realising the value
of digital technologies. It offers results-driven solutions that
successfully transform organisations into data-driven,
people-focused businesses capable of sustainably competing at a
global level. Split across four key parts, the material moves
through understanding digital business to planning, implementing
and assessing digital transformation. The current challenges facing
all small organisations, including limited resources, financial
pressures and the lack of dedicated IT departments, are explored.
The authors consider the ways in which innovation can increase
competitive advantage, how innovative business models can create
new opportunities and how a data-driven perspective can release
embedded value within the organisation. Contemporary international
case studies and examples throughout each chapter bridge theory
with practical application and systematically document the patterns
of activities that enable success. This textbook is a vital
resource for postgraduate and undergraduate students of digital
business, innovation and transformation. By showing how to initiate
digital transformation across an organisation, it will prepare
business owners, directors and management of small- and
medium-sized businesses to take strategic advantage of new and
emerging technologies to stay ahead of their competition.
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