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Distant Early Warning - Marshall McLuhan and the Transformation of the Avant-Garde (Paperback)
Loot Price: R991
Discovery Miles 9 910
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Distant Early Warning - Marshall McLuhan and the Transformation of the Avant-Garde (Paperback)
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Marshall McLuhan (1911-1980) is best known as a media theorist-many
consider him the founder of media studies-but he was also an
important theorist of art. Though a near-household name for decades
due to magazine interviews and TV specials, McLuhan remains an
underappreciated yet fascinating figure in art history. His
connections with the art of his own time were largely unexplored,
until now. In Distant Early Warning, art historian Alex Kitnick
delves into these rich connections and argues both that McLuhan was
influenced by art and artists and, more surprisingly, that
McLuhan's work directly influenced the art and artists of his time.
Kitnick builds the story of McLuhan's entanglement with artists by
carefully drawing out the connections among McLuhan, his theories,
and the artists themselves. The story is packed with big names:
Marcel Duchamp, Niki de Saint Phalle, Jasper Johns, Andy Warhol,
Nam June Paik, and others. Kitnick masterfully weaves this history
with McLuhan's own words and his provocative ideas about what art
is and what artists should do, revealing McLuhan's influence on the
avant-garde through the confluence of art and theory. The
illuminating result sheds light on new aspects of McLuhan, showing
him not just as a theorist, or an influencer, but as a richly
multifaceted figure who, among his many other accolades, affected
multiple generations of artists and their works. The book finishes
with Kitnick overlaying McLuhan's ethos onto the state of
contemporary and post-internet art. This final channeling of
McLuhan is a swift and beautiful analysis, with a personal touch,
of art's recent transgressions and what its future may hold.
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