Measuring Country Image - Theory, Method, and Effects (Paperback, 1st ed. 2016)

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

General

Imprint:	Springer vs
Country of origin:	Germany
Release date:	September 2016
First published:	2016
Authors:	Alexander Buhmann
Dimensions:	210 x 148 x 9mm (L x W x T)
Format:	Paperback
Pages:	147
Edition:	1st ed. 2016
ISBN-13:	978-3-658-15406-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions > Women In Power > Books
LSN:	3-658-15406-3
Barcode:	9783658154066

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