In many businesses sustainability is one person's passion and
responsibility. A large part of their job becomes selling
sustainability to other people in the business. Strategic
Sustainability offers arguments, information and tactics will help
that person get the buy-in they need to move sustainability forward
in their business. Strategic Sustainability: * Sets out why
sustainability matters to businesses - the benefits to you and your
stakeholders * Shows how to identify the biggest issues, impacts
and wins for your business * Helps you identify the resources you
will need to put sustainability at the heart of your business *
Outlines key reasons why businesses that are not multinationals
should take action on sustainability, and how to do it * Looks in
detail at how to integrate sustainability with business strategy
and mission. Sustainability is of strategic importance to a
business. This book makes an airtight case for why action is
essential and how sustainability can help a business not only
survive but thrive in competitive marketplaces.
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