This book examines the ways in which our ideas about language and
identity which used to be framed in national and political terms as
a matter of rights and citizenship are increasingly recast in
economic terms as a matter of added value. It argues that this
discursive shift is connected to specific characteristics of the
globalized new economy in what can be thought of as "late
capitalism". Through ten ethnographic case studies, it demonstrates
the complex ways in which older nationalist ideologies which invest
language with value as a source of pride get bound up with newer
neoliberal ideologies which invest language with value as a source
of profit. The complex interaction between these modes of
mobilizing linguistic resources challenges some of our ideas about
globalization, hinting that we are in a period of intensification
of modernity, in which the limits of the nation-State are
stretched, but not (yet) undone. At the same time, this book
argues, this intensification also calls into question modernist
ways of looking at language and identity, requiring a more serious
engagement with capitalism and how it constitutes symbolic
(including linguistic) as well as material markets.
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