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Language in Late Capitalism - Pride and Profit (Hardcover) Loot Price: R4,937
Discovery Miles 49 370
Language in Late Capitalism - Pride and Profit (Hardcover): Alexandre Duchene, Monica Heller

Language in Late Capitalism - Pride and Profit (Hardcover)

Alexandre Duchene, Monica Heller; Series edited by Marilyn Martin-Jones

Series: Routledge Critical Studies in Multilingualism

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Loot Price R4,937 Discovery Miles 49 370 | Repayment Terms: R463 pm x 12*

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This book examines the ways in which our ideas about language and identity which used to be framed in national and political terms as a matter of rights and citizenship are increasingly recast in economic terms as a matter of added value. It argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as "late capitalism." Through ten ethnographic case studies, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideologies which invest language with value as a source of profit. The complex interaction between these modes of mobilizing linguistic resources challenges some of our ideas about globalization, hinting that we are in a period of intensification of modernity, in which the limits of the nation-State are stretched, but not (yet) undone. At the same time, this book argues, this intensification also calls into question modernist ways of looking at language and identity, requiring a more serious engagement with capitalism and how it constitutes symbolic (including linguistic) as well as material markets.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Critical Studies in Multilingualism
Release date: October 2011
First published: 2012
Editors: Alexandre Duchene • Monica Heller
Series editors: Marilyn Martin-Jones
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 280
ISBN-13: 978-0-415-88859-2
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
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LSN: 0-415-88859-X
Barcode: 9780415888592

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