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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Squeezed - What You Don't Know About Orange Juice (Paperback)
Loot Price: R1,249
Discovery Miles 12 490
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Squeezed - What You Don't Know About Orange Juice (Paperback)
Series: Yale Agrarian Studies Series
Expected to ship within 18 - 22 working days
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How orange juice became a North American breakfast staple and what
"100% pure orange juice" means today Close to three quarters of
U.S. households buy orange juice. Its popularity crosses class,
cultural, racial, and regional divides. Why do so many of us drink
orange juice? How did it turn from a luxury into a staple in just a
few years? More important, how is it that we don't know the real
reasons behind OJ's popularity or understand the processes by which
the juice is produced? In this enlightening book, Alissa Hamilton
explores the hidden history of orange juice. She looks at the early
forces that propelled orange juice to prominence, including a
surplus of oranges that plagued Florida during most of the
twentieth century and the army's need to provide vitamin C to
troops overseas during World War II. She tells the stories of the
FDA's decision in the early 1960s to standardize orange juice, and
the juice equivalent of the cola wars that followed between
Coca-Cola (which owns Minute Maid) and Pepsi (which owns
Tropicana). Of particular interest to OJ drinkers will be the
revelation that most orange juice comes from Brazil, not Florida,
and that even "not from concentrate" orange juice is heated,
stripped of flavor, stored for up to a year, and then reflavored
before it is packaged and sold. The book concludes with a
thought-provoking discussion of why consumers have the right to
know how their food is produced.
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