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Marketing Communication - New Approaches, Technologies, and Styles (Hardcover, New) Loot Price: R2,874
Discovery Miles 28 740
You Save: R1,680 (37%)
Marketing Communication - New Approaches, Technologies, and Styles (Hardcover, New): Allan J. Kimmel

Marketing Communication - New Approaches, Technologies, and Styles (Hardcover, New)

Allan J. Kimmel

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Was R4,554 Loot Price R2,874 Discovery Miles 28 740 | Repayment Terms: R269 pm x 12* You Save R1,680 (37%)

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Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: November 2005
First published: November 2005
Editors: Allan J. Kimmel
Dimensions: 242 x 163 x 28mm (L x W x T)
Format: Hardcover
Pages: 320
Edition: New
ISBN-13: 978-0-19-927694-3
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-19-927694-3
Barcode: 9780199276943

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