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Books > Reference & Interdisciplinary > Communication studies
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Marketing Communication - New Approaches, Technologies, and Styles (Hardcover, New)
Loot Price: R2,874
Discovery Miles 28 740
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Marketing Communication - New Approaches, Technologies, and Styles (Hardcover, New)
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Marketing Communication: New Approaches, Technologies and Styles
brings together leading authorities from both academia and the
marketing industry to provide a comprehensive overview and analysis
of the rapidly changing world of marketing communication in the
21st Century. Containing a broad tableau of perspectives, the book
reflects the insights and experiences of academics and
practitioners from both sides of the Atlantic. With its timely and
in-depth focus on contemporary and evolving trends in marketing
communication, this book will be of interest to a diverse audience
of academics, students and marketing professionals. Primarily
intended as a supplemental reader for undergraduate, graduate and
MBA courses, the focus on emerging developments in the field will
also appeal to a broad range researchers and marketing
professionals.
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