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College Athletes for Hire - The Evolution and Legacy of the NCAA's Amateur Myth (Hardcover, New)
Loot Price: R2,482
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College Athletes for Hire - The Evolution and Legacy of the NCAA's Amateur Myth (Hardcover, New)
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Many books have been written on the "evils" of commercialism in
college sport, and the hypocrisy of payments to athletes from
alumni and other sources outside the university. Almost no
attention, however, has been given to the way that the National
Collegiate Athletic Association has embraced professionalism
through its athletic scholarship policy. Because of this gap in the
historical record, the NCAA is often cast as an embattled defender
of amateurism, rather than as the architect of a nationwide
"money-laundering" scheme. Sack and Staurowsky show that the NCAA
formally abandoned amateurism in the 1950s and passed rules in
subsequent years that literally transformed scholarship athletes
into university employees. In addition, by purposefully fashioning
an amateur mythology to mask the reality of this employer-employee
relationship, the NCAA has done a disservice to student-athletes
and to higher education. A major subtheme is that women, such as
those who created the Association for Intercollegiate Athletics for
Women (AIAW), opposed this hypocrisy, but lacked the power to
sustain an alternative model. After tracing the evolution of
college athletes into professional entertainers, and the harmful
effects it has caused, the authors propose an alternative approach
that places college sport on a firm educational foundation and
defend the rights of both male and female college athletes. This is
a provocative analysis for anyone interested in college sports in
America and its subversion of traditional educational and amateur
principles.
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