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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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The Rise of Corporate Feminism - Women in the American Office, 1960-1990 (Hardcover)
Loot Price: R3,707
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The Rise of Corporate Feminism - Women in the American Office, 1960-1990 (Hardcover)
Series: Columbia Studies in the History of U.S. Capitalism
Expected to ship within 10 - 17 working days
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From the 1960s through the 1990s, the most common job for women in
the United States was clerical work. Even as college-educated women
obtained greater opportunities for career advancement, occupational
segregation by gender remained entrenched. How did feminism in
corporate America come to represent the individual success of the
executive woman and not the collective success of the secretary?
Allison Elias argues that feminist goals of advancing equal
opportunity and promoting meritocracy unintentionally undercut the
status and prospects of so-called "pink-collar" workers. In the
1960s, ideas about sex equality spurred some clerical workers to
organize, demanding "raises and respect," while others pushed for
professionalization through credentialing. This cross-class
alliance pushed a feminist agenda that included unionizing some
clerical workers and advancing others who had college degrees into
management. But these efforts diverged in the 1980s, when
corporations adopted measures to move qualified women into their
upper ranks. By the 1990s, corporate support for professional women
resulted in an individualistic feminism that focused on the needs
of those at the top. Meanwhile, as many white, college-educated
women advanced up the corporate ladder, clerical work became a job
for lower-socioeconomic-status women of all races. The Rise of
Corporate Feminism considers changes in the workplace surrounding
affirmative action, human resource management, automation, and
unionization by groups such as 9to5. At the intersection of
history, gender, and management studies, this book spotlights the
secretaries, clerks, receptionists, typists, and bookkeepers whose
career trajectories remained remarkably similar despite sweeping
social and legal change.
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