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Emerging Market Multinationals - Managing Operational Challenges for Sustained International Growth (Hardcover)
Loot Price: R2,020
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Emerging Market Multinationals - Managing Operational Challenges for Sustained International Growth (Hardcover)
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Emerging market multinationals are becoming leaders in their
industries, able to compete on equal terms with firms from advanced
economies, but their paths toward global leadership are not always
smooth. This book examines the specific challenges faced by
emerging market multinationals as they seek to develop their
international operations and proposes actionable solutions for
them. The authors seamlessly combine academic analyses with a rich
selection of real-world cases to provide a clear framework for
understanding some of the barriers that prevent firms from emerging
economies from succeeding abroad and show readers what actions can
be taken to achieve sustained international growth. With clear,
concise arguments and examples that bring the discussion to life,
this insightful book will appeal to managers and students alike.
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