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Innovating for the Middle of the Pyramid in Emerging Countries (Hardcover) Loot Price: R3,127
Discovery Miles 31 270
Innovating for the Middle of the Pyramid in Emerging Countries (Hardcover): Alvaro Cuervo-Cazurra, Miguel A. Montoya

Innovating for the Middle of the Pyramid in Emerging Countries (Hardcover)

Alvaro Cuervo-Cazurra, Miguel A. Montoya

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Loot Price R3,127 Discovery Miles 31 270 | Repayment Terms: R293 pm x 12*

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The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: March 2021
Editors: Alvaro Cuervo-Cazurra • Miguel A. Montoya
Dimensions: 235 x 160 x 25mm (L x W x T)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-108-48019-2
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
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LSN: 1-108-48019-5
Barcode: 9781108480192

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