0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies

Buy Now

Mexican Multinationals - Building Multinationals in Emerging Markets (Paperback, New Ed) Loot Price: R971
Discovery Miles 9 710
Mexican Multinationals - Building Multinationals in Emerging Markets (Paperback, New Ed): Alvaro Cuervo-Cazurra, Miguel A....

Mexican Multinationals - Building Multinationals in Emerging Markets (Paperback, New Ed)

Alvaro Cuervo-Cazurra, Miguel A. Montoya

 (sign in to rate)
Loot Price R971 Discovery Miles 9 710 | Repayment Terms: R91 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: March 2022
Editors: Alvaro Cuervo-Cazurra • Miguel A. Montoya
Dimensions: 227 x 152 x 39mm (L x W x T)
Format: Paperback - Trade
Pages: 764
Edition: New Ed
ISBN-13: 978-1-108-45610-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Industry & industrial studies > General
Promotions
LSN: 1-108-45610-3
Barcode: 9781108456104

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Sabotage - Eskom Under Siege
Kyle Cowan Paperback  (2)
R320 R253 Discovery Miles 2 530
Power And Loss In South African…
Glenda Daniels Paperback R380 R351 Discovery Miles 3 510
Damaged Goods - The Rise and Fall of Sir…
Oliver Shah Paperback  (1)
R308 R280 Discovery Miles 2 800
The SABC 8
Foeta Krige Paperback R358 Discovery Miles 3 580
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R600 Discovery Miles 6 000
So, For The Record - Behind The…
Anton Harber Paperback R686 Discovery Miles 6 860
Black And White Bioscope - Making Movies…
Neil Parsons Hardcover R339 Discovery Miles 3 390
Brutal Legacy - A Memoir
Tracy Going Paperback  (4)
R453 Discovery Miles 4 530
Christo Wiese - Risiko en Rykdom
T J Strydom Paperback R395 R370 Discovery Miles 3 700
Across Boundaries - A Life In The Media…
Ton Vosloo Paperback R372 Discovery Miles 3 720
Broken Land
Daylin Paul Hardcover R420 R388 Discovery Miles 3 880
Conversations With A Gentle Soul
Ahmed Kathrada, Sahm Venter Paperback  (3)
R190 R173 Discovery Miles 1 730

See more

Partners