Over the past two decades, emerging market multinationals have
become an important force in international business. This book
provides a better understanding of the actions and strategies used
by firms from mid-sized emerging markets to upgrade their
capabilities and become successful multinationals. It is the first
book to provide an in-depth look at Mexican multinationals, or
'Multimexicans'. These include some of the leading firms in the
world, such as the construction materials producer Cemex and the
tortilla maker Grumasa, as well as smaller but innovative firms
such as the theme park Kidzania and the cinema multicomplex
Cinepolis. This comprehensive analysis contains case studies
written by local industry experts on these and other firms, across
twenty-two industries. The lessons drawn will be of interest to
researchers, students, and consultants, as well as managers and
executives of firms in other emerging markets looking to upgrade
capabilities and expand abroad.
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