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Experimental Business Research - Economic and Managerial Perspectives VOLUME II; Marketing, Accounting and Cognitive Perpectives VOLUME III (Book, 2005 ed.)
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Experimental Business Research - Economic and Managerial Perspectives VOLUME II; Marketing, Accounting and Cognitive Perpectives VOLUME III (Book, 2005 ed.)
Series: Experimental Business Research
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Volume II & III of Experimental Business Research include
original papers that were presented at the Second Asian Conference
on Experimental Business Research held at the Hong Kong University
of Science and Technology (HKUST) on December 16-19, 2003. The
conference was organized by the Center for Experimental Business
Research (cEBR) at HKUST and was chaired by Professors Amnon
Rapoport and Rami Zwick. Experimental Business Research adopts
laboratory based experimental economics methods to study an array
of business and policy issues spanning the entire business domain
including accounting, economics, finance, information systems,
marketing and management and policy. "Experimental economics" is an
established term that refers to the use of controlled
laboratory-based procedures to test the implications of economic
hypotheses and models and discover replicable patterns of economic
behavior. We have coined the term "Experimental Business Research"
in order to broaden the scope of "experimental economics" to
encompass experimental finance, experimental accounting, and more
generally the use of laboratory-based procedures to test hypotheses
and models arising from research in other business related areas,
including information systems, marketing, and management and
policy. The chapters included in these volumes reflect the domain
diversity of studies in the experimental business research field.
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