This rhetorical criticism of spoken discourse examines Ronald
Reagan's polished attempts to persuade the public on economic
matters. Amos Kiewe and Davis Houck examine the substance, style,
and developmental pattern of Reagan's rhetoric on economic matters
and discuss how that rhetoric informed the president's views on
other issues. This book demonstrates how rhetorical forces can play
a significant role in shaping and selling economic policy.
Kiewe and Houck employ a variety of theoretical perspectives for
their longitudinal study of Ronald Reagan's economic discourse,
beginning with the former actor/President's Hollywood years. Their
analysis of close to a hundred speeches provides a chronological
account of the character and development of Reagan's economic
rhetoric (as opposed to a critique of its effectiveness).
Synthesizing the strategies, self-contradictions, shifts,
influences, and patterns in Reagan's economic discourse, Kiewe and
Houck conclude that Reagan's economic discourse heavily influenced
his views and rhetoric on foreign policy, national defense, the
environment, and other issues--Reagan saw the world through
economic lenses. This study is valuable to political scientists,
economists, and scholars of rhetoric.
General
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