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Books > History > History of specific subjects > Economic history
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Art and Merchandise in Keith Haring's Pop Shop (Hardcover)
Loot Price: R4,094
Discovery Miles 40 940
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Art and Merchandise in Keith Haring's Pop Shop (Hardcover)
Series: Routledge Advances in Art and Visual Studies
Expected to ship within 12 - 17 working days
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As one of the first academic monographs on Keith Haring, this book
uses the Pop Shop, a previously overlooked enterprise, and artist
merchandising as tools to reconsider the significance and legacy of
Haring's career as a whole. Haring developed an alternative
approach to both the marketing and the social efficacy of art: he
controlled the sales and distribution of his merchandise, while
also promulgating his belief in accessibility and community
activism. He proved that mass-produced objects can be used
strategically to form a community and create social change.
Furthermore, looking beyond the 1980s, into the 1990s and 2000s,
Haring and his shop prefigured artists' emerging, self-aware
involvement with the mass media, and the art world's growing
dependence on marketing and commercialism. The book will be of
interest to scholars or students studying art history, consumer
culture, cultural studies, media studies, or market studies, as
well as anyone with a curiosity about Haring and his work, the
1980s art scene in New York, the East Village, street art, art
activism, and art merchandising.
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