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Books > Social sciences > Politics & government > Political structure & processes > Democracy
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The Persuaders - Winning Hearts and Minds in a Divided Age (Hardcover)
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The Persuaders - Winning Hearts and Minds in a Divided Age (Hardcover)
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CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE
IRISH TIMES 'Illuminating and entertaining . . . while the world
seems to counsel despair, The Persuaders is animated by a sense of
possibility' The New York Times A riveting insider account of how
activists, politicians, educators and citizens are working to
change minds, bridge divisions and save democracy The lifeblood of
any free society is persuasion: changing other people's minds to
enable real change. But America is suffering a crisis of faith in
persuasion that is putting its democracy and the planet itself at
risk. People increasingly write each other off instead of seeking
to win each other over. Debates are framed in moralistic terms,
with enemies battling the righteous. Movements for justice build
barriers to entry, instead of on-ramps. Political parties focus on
mobilizing the faithful rather than wooing the sceptical. And
leaders who seek to forge coalition are labelled sell-outs. In The
Persuaders best-selling author Anand Giridharadas takes us inside
these movements and battles, seeking out the dissenters who
continue to champion persuasion in an age of polarization. We meet
a co-founder of Black Lives Matter; a leader of the feminist
resistance to Trumpism; white parents at a seminar on raising
adopted children of colour; Bernie Sanders and Alexandria
Ocasio-Cortez; a team of door knockers with an uncanny formula for
changing minds on immigration; and an ex-cult member turned QAnon
deprogrammer. As they grapple with how to "call out" threats and
injustices while "calling in" those who don't agree with them but
just might one day, they point a way to healing, and changing, a
broken society.
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