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Strategic Corporate Negotiations - A Framework for Win-Win Agreements (Hardcover, 1st ed. 2019)
Loot Price: R1,557
Discovery Miles 15 570
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Strategic Corporate Negotiations - A Framework for Win-Win Agreements (Hardcover, 1st ed. 2019)
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Exploring the concept of win-win agreements, this book analyses how
they pose an important challenge for entrepreneurs, managers and
advisors involved in complex negotiations among firms. Providing an
overview and discussion of existing literature, the author further
develops a theoretical framework for analysing corporate
negotiations, and illustrates how this can be implemented in
real-life situations. This book presents an empirical case study
from the automotive industry and analyses the negotiation between
Fiat Chrysler in 2009, offering practical strategies for those
involved in corporate negotiations. Presenting how win-win
agreements can improve competitive advantage, this book will be an
invaluable read for practitioners and scholars alike.
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