Negotiation is an essential skill for all those operating
commercially on behalf of their organisations. The ability to
negotiate quotations, tenders, proposals, internal and external
stakeholders, licensing agreements and so on, could form a critical
part of any employee's role, be it on the buy or supply side. The
Negotiation Handbook is a useful guide for all those wanting to
understand how to apply tools and techniques to the negotiation
process. This handbook has been subdivided into seven key sections,
each representing a key phase in the negotiation process. The
models and concepts are presented so that both a pictorial and
explanatory commentary is available to the reader. This practical
handbook supports all those working in a commercial capacity, so
that they may apply commonly used tools and techniques and gain
maximum benefit on behalf of their employers.
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