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The Other Side of the Digital - The Sacrificial Economy of New Media (Hardcover)
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The Other Side of the Digital - The Sacrificial Economy of New Media (Hardcover)
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A necessary, rich new examination of how the wired world affects
our humanity Our tech-fueled economy is often touted as a boon for
the development of our fullest human potential. But as our
interactions are increasingly turned into mountains of data sifted
by algorithms, what impact does this infinite accumulation and
circulation of information really have on us? What are the hidden
mechanisms that drive our continuous engagement with the digital?
In The Other Side of the Digital, Andrea Righi argues that the
Other of the digital acts as a new secular God, exerting its power
through endless accountability that forces us to sacrifice
ourselves for the digital. Righi deconstructs the contradictions
inherent in our digital world, examining how ideas of knowledge,
desire, writing, temporality, and the woman are being reconfigured
by our sacrificial economy. His analyses include how both our
self-image and our perception of reality are skewed by technologies
like fitness bands, matchmaking apps, and search engines, among
others. The Other Side of the Digital provides a necessary,
in-depth cultural analysis of how the political theology of the new
media functions under neoliberalism. Drawing on the work of
well-known thinkers like Jacques Derrida, Jacques Lacan, and Ludwig
Wittgenstein, as well as Carla Lonzi, Luisa Muraro, and Luciano
Parinetto, Righi creates novel appraisals of popular digital tools
that we now use routinely to process life experiences. Asking why
we must sign up for this sort of regime, The Other Side of the
Digital is an important wake-up call to a world deeply entangled
with the digital.
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