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Managing Digital Transformation - Understanding the Strategic Process (Hardcover) Loot Price: R4,789
Discovery Miles 47 890
Repayment Terms: R449 pm x 12*
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Managing Digital Transformation - Understanding the Strategic Process (Hardcover): Andreas Hinterhuber, Tiziano Vescovi,...

Managing Digital Transformation - Understanding the Strategic Process (Hardcover)

Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato

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Loot Price R4,789 Discovery Miles 47 890 | Repayment Terms: R449 pm x 12*

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Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implementation both internally as well as externally (via-a-vis customers).

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2021
First published: 2021
Editors: Andreas Hinterhuber • Tiziano Vescovi • Francesca Checchinato
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 296
ISBN-13: 978-0-367-44268-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-367-44268-X
Barcode: 9780367442682

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