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Business Development - Processes, Methods and Tools (Paperback, 2nd ed. 2023)
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Business Development - Processes, Methods and Tools (Paperback, 2nd ed. 2023)
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This reference book provides a compact overview of the increasingly
important topic of Business Development. The author not only
describes the role of the Business Development Manager with its
tasks, but also shows how Business Development can be
organizationally integrated into a company. In addition, a
prototypical Business Development Process is specifically presented
and explained using a case study. The second, revised and expanded
edition of the reference book shows that crises can also be an
opportunity, explains specific Key Performance Indicators (KPIs)
for Business Development and describes new digital business models.
In addition, the book was supplemented by a practical interview and
quotes from business and science. The reference book helps everyone
who is responsible for introducing or optimizing Business
Development in the company or who wants to work in this area in the
future.
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