Business Development - Processes, Methods and Tools (Paperback, 2nd ed. 2023)

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

General

Imprint:	Springer Vieweg
Country of origin:	Germany
Release date:	December 2022
First published:	2023
Authors:	Andreas Kohne
Dimensions:	240 x 168 x 19mm (L x W x T)
Format:	Paperback
Pages:	162
Edition:	2nd ed. 2023
ISBN-13:	978-3-658-38843-0
Categories:	Books > Computing & IT > General theory of computing > General Books > Computing & IT > Computer communications & networking > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-658-38843-9
Barcode:	9783658388430

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