Growers, packers, processors, and distributors of apples who wish
to survive into the twenty-first century need to understand that
they are now operating in an interconnected world market. The World
Apple Market explains in lay terms the economics of the changes
taking place in each phase of the apple business and assists firms
in weighing decisions on organization, adoption of new technology,
distribution systems and other crucial areas, allowing them to
adjust operations and refocus their activities for the
future.Readers will find the best available data on current
industry operations and practices in this book, which is helpful to
both established firms and new operators in reviewing their
practices. Author A. Desmond O?Rourke describes evolving world
apple supply and demand, changing distribution systems, and
governmental and other societal pressure to which the industry must
respond. Throughout, the book focuses on the economic forces which
affect firm and industry profitability and evenmore specifically,
it focuses on how to maintain cost efficiency while maintaining the
quality of a perishable product.The World Apple Market explains the
economics of practical decisionmaking at every level of the apple
industry. This is crucial information for managers of operations
that grow, pack, process, and market apples. As changes in market
demand, distribution systems, and government regulation continue to
alter the environment for decisionmaking, this book assists all
involved in the apple market from researchers and extension agents,
to industry associations, suppliers, and apple promoters, to
government planners, students planning to enter the apple industry,
and investors weighing thefeasibility of participating in the
industry at any level.
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