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Economics for Business (Paperback, 3 Revised Edition)
Loot Price: R1,848
Discovery Miles 18 480
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Economics for Business (Paperback, 3 Revised Edition)
Expected to ship within 9 - 15 working days
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Andrew Gillespie's Economics for Business is the perfect
introduction to all of the key economic concepts business students
need to know. Crystal clear explanation and a dynamic writing style
are complemented by unrivalled learning support to motivate
students to get to grips with the fundamentals of economics, and to
highlight the business relevance of what they're learning. Opening
case studies discuss real challenges faced by well-known businesses
including Amazon, Facebook, and Five Guys; and invite students to
reflect on how these specific issues apply elsewhere. Frequent
business insights throughout each chapter reinforce the business
relevance of economic theories, bringing them to life every step of
the way. Particular support is provided for mathematical concepts:
assuming no prior knowledge, the book walks students through the
maths to develop their confidence in tackling quantitative
material, before asking them to apply what they've just learned to
real business data. Other features are designed to produce highly
employable business graduates. The 'you, the manager' feature
prompts critical thinking by putting the reader in the shoes of a
decision maker, while research tasks in each chapter cultivate
essential report writing and information assimilating skills.
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