We live in strange times. A machine plays the strategy game Go
better than any human; upstarts like Apple and Google destroy
industry stalwarts such as Nokia; ideas from the crowd are
repeatedly more innovative than those from corporate research
laboratories. Andrew McAfee and Erik Brynjolfsson know what it
takes to master this digital-powered shift: we must rethink the
integration of minds and machines, of products and platforms, and
of the core and the crowd. The balance now favours the second
element of the pair, with massive implications for how we run our
companies and live our lives. McAfee and Brynjolfsson deliver a
penetrating analysis of a new world and a toolkit for thriving in
it. For start-ups and established businesses or for anyone
interested in the future, Machine, Platform, Crowd is essential
reading.
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